Xiaomi Mi Band watches has become a worldwide sales hit. What is the secret to success?

Xiaomi Mi Band watches has become a worldwide sales hit. What is the secret to success?

According to General Manager Huang Wang, despite the epidemic of COVID-19, the worldwide demand for smart watches is only growing. But it has to be not only a smart watch, but also an inexpensive and functional one. Like Mi Band.

By the way, these watches have been sold in China 5.49 million units this year alone, and sales worldwide are 13.4 million units. This allowed Xiaomi Mi Band to take first place in Chinese and world markets.

Interestingly, the shipments of Huami Technology’s closest competitor Mi Band, the Amazfit watch, also increased during the same period and reached 1.74 million units, which is 48% more than the year before.

The management of both companies believe that the key to the success of their products is long-term and continuous investment in new technologies, research and development of chips and new displays.


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