EU regulators extended review of deal between Google and Fitbit

EU regulators extended review of deal between Google and Fitbit

EU antitrust authorities have extended the investigation related to the intention of Google, a member of the Alphabet holding company, to buy the fitness bracelet company Fitbit. The new deadline to decide whether or not to allow the transaction is December 23. This was announced today by the European Commission.

“The Commission has extended the deadline by agreement with the parties,” – explained the representative of the EU, responding to a request from Reuters.

Last month, the EU competition authority launched a full investigation into the deal, saying Google’s promise not to use Fitbit data for advertising purposes was insufficient to address competition issues. It was then determined that a decision on the deal should be taken before December 9.


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