Google is ready to do anything to buy Fitbit, the manufacturer of fitness watches

Google is ready to do anything to buy Fitbit, the manufacturer of fitness watches

Google expressed its willingness to make new concessions to address the concerns of EU antitrust regulators about Google’s attempt to buy a manufacturer of fitness trackers Fitbit. This was announced today by the European Commission.

The Commission, which should decide on the deal before December 23, did not specify what exactly the concessions are. Now the EU competition authority will ask for feedback from competitors and Google customers before deciding whether to accept the proposed concessions or demand more, allow or block the transaction.

Last month, the European Commission was not enough when Google promised not to use the fitness tracker data for advertising purposes.


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