Analytical company Counterpoint has published a report for the second quarter of 2020 for the international smartphone market.
Due to the coronavirus pandemic, smartphone shipments showed a record drop of 23 percent over the same period in 2019. At the same time, the average price in the international smartphone market increased by 10%. As a result, manufacturers’ revenues did not fall as much as they could – by 15% compared to last year.
The largest increase in the average price was registered in China – by 13% to 310 dollars. In North America, the average price increased by 7% to $471, which is the highest average price level for smartphones among regions. But in Latin America, the price has fallen by 5% to $166.
In addition to the pandemic, analysts point to the interest of users in premium smartphones in general and Apple products as the largest player in this segment, in particular, as the reason for price increases. While most manufacturers’ supplies have declined, Apple’s supplies have increased by 3% and income from the iPhone has increased by 2%.
Apple owns 34% of income from international sales of smartphones, 20% went to Huawei with Honor, and in third place is Samsung with 17%. Analysts also noted that Apple has received about 59% of income from international sales of smartphones.