Counterpoint Research analysts evaluated the smartphone market in Germany for the second quarter of this year. These data are interesting for us for several reasons. Firstly, it is one of the largest markets in Western Europe, and secondly, we can see how Huawei’s situation is.
So, the smartphone market in Germany is expected to fall through due to the pandemic. The decline was 27%. The leader remains Samsung, which has slightly increased its presence in the market: from 36% to 37%. But Apple, which ranks second, has increased its share much stronger: from 16% to 23%. That is, the Cupertin giant managed to increase its sales, too, despite the falling market.
As for Huawei, its share did not fall as much as might be expected: from 20% to 18%. In other words, it fell only slightly. This means that even in Germany, where people have long been attributed a rational approach to everything, consumers are not in a hurry to give up Huawei smartphones.
Xiaomi in the era of pandemic managed to increase its share by five times, that is, similarly to Apple to increase sales.
Apple, by the way, helped the fresh iPhone SE of the second generation – in Germany, it has become the best-selling smartphone of the average price category. At Samsung in particular demand were inexpensive Galaxy A21s and A41, but at Xiaomi, surprisingly, the best-selling was very expensive Mi 10!
Also analysts note the movement of the German market to increase sales of affordable smartphones. And what is important, not only at the expense of the most expensive devices, but also at the expense of the cheapest ones. However, this may be a temporary trend due to the pandemic.