According to IDC, the gaming desktop and notebook market in EMEA, which includes Europe, Middle East and Africa, grew by 33.0% in the second quarter of 2020 compared to the same period last year. In just three months, 2 million systems were sold.
In the short term, the growth is expected to hold at two-digit levels. In the current quarter it is forecasted at 26.3%, and in the fourth quarter – at 10.1%. If this forecast comes true, the growth for the year as a whole will make 16.4%. Long-term growth will be less: 8.7 million gaming computers are expected to be shipped in 2024, which will correspond to an average annual growth of 1.4% over a four-year period.
According to analysts, the COVID-19 pandemic is driving demand for computers, especially in single PC families that need to provide the opportunity for multiple users to learn, work and play simultaneously. In Western Europe, the market grew by 29.6 percent year on year. Notebooks, whose sales grew by 40.7%, were the first to benefit from the situation, but the segment of high-performance desktop systems also recorded significant growth – by 12.9% in annual terms. The growth rate was even higher in Central and Eastern Europe – 39.8%, and in the Middle East – 36.1%.
Analysts point out that gamblers, who have retained their sources of income, have reduced their vacation expenses due to restrictions in tourism and other types of summer activity. As a result, they spent more on home entertainment, including computer games. On the other hand, some users were forced to cut back on entertainment expenses due to reduced income.