Measures designed to curb the spread of COVID-19 have increased the number of those who work, study and have fun at home. According to Strategy Analytics, the need to meet related needs has led to an increase in tablet sales this year. This will be the first time in six years. The growth will be 1% compared to last year. In absolute terms, 160.8 million devices will be sold.
Analysis conducted by Strategy Analytics also shows that consumers are switching to models with larger displays, with most of them first buying a model with a 10-inch screen diagonally and more.
Tablets with screens 10 inches or larger are predicted to account for more than half of sales this year for the first time, 56% to be more accurate. Last year, their share was equal to 45%. The trend will remain in the coming years. It is expected that in 2021 the share of tablets with screens measuring 10 inches or more will reach 58%, in 2022 – 61%, in 2023 – 62%, in 2024 – 63%, in 2025 – 64%.
The growing use of tablets for work and study has also led to increased sales of “2-in-1” devices that allow you to attach the keyboard, such as the Samsung Galaxy Tab S7, Microsoft Surface Pro 7 and all current models of Apple iPad, except for the iPad mini. Last year they accounted for 30% of sales, but this year their share will increase to 40%. For the year 2021 is projected to be 44%, for the year 2022 – 46%, but then the share of such models will gradually decrease. This will be due to the appearance of folding tablets.