Epic Games, Spotify and others have teamed up to promote mobile app store policy reforms, rather than just relying on lawsuits. The new alliance will include a group of developers and companies that will form the Coalition for App Fairness (CAF). The CAF will push for new laws and reforms that will promote healthy competition in app stores through public policy rather than legal action.
Currently, the alliance’s renowned members include application vendors such as:
- Match Group;
- European Publishers Council;
- and News Media Europe.
So far, the Alliance for App Fairness is primarily focused on Apple, with which Epic Games is still in court. According to members of the Coalition, the giant from Cupertino has a monopoly policy, while “the fundamental freedoms of developers are under threat”.
The group published a list of 10 “app store principles”, which includes “non-exclusive” app distribution, equal levels of access and promotion for developers, transparent store policy and the ability to offer third-party app stores on the platform. CAF aims to change the policy of the App Store, which has led to numerous complaints from developers.