Google “tightens the nuts” for Netflix, Spotify and Tinder

Google “tightens the nuts” for Netflix, Spotify and Tinder

Google has tightened the rules regarding the use of third-party payment systems for shopping inside games and applications, which previously allowed developers to bypass the need to pay 30% to Google.┬áRumors that appeared last week on this issue have been fully confirmed – now all applications from Google Play should use for internal purchases exclusively Google tools for making payments.

At the moment, a number of large developers are using a loophole with internal purchases not to pay Google royalties. Thus, Netflix and Spotify encouraged users to use credit cards to avoid Google deductions. Match Group, behind the famous dating service Tinder, launched a similar payment process last year.

Fortnite players were recently allowed to purchase in-game updates with direct payments from Epic Games. As a result, a huge scandal broke out, Google and Apple removed Fortnite from their application stores and Epic is now suing both IT giants. Especially a lot of noise was made by the litigation between Epic Games and Apple.

The share of such “evaders” is small – only 3% of all application developers. However, some of them are very popular, as a result, their activity is quite visible. New Google Play rules introduce requirements to use Google’s payment system to download paid content within applications and games, as well as updates and subscriptions.

However, there is no need to be afraid – Google has given the developers a considerable delay to settle all that is required. The changes will take effect from September 30, 2021.


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