Modern SSDs sometimes heat up quite significantly, so many models have metal plates that slightly improve the cooling process.
Sometimes these are very massive designs, but they are not in any way comparable to what RaidSonic has created. Its IB-M2HSF-702 cooler for M.2 SSD looks like it is ready to cool a quite efficient modern processor.
There are two heat pipes, a 30mm fan, and a small radiator. All this should reduce the temperature by up to two times, which is very noticeable. In fact, from such a design and you do not expect otherwise. The other question is that it is very large and will not suit everyone. At the same time, it costs about 30 euros according to its characteristics.