Microsoft’s strategy on the console market is considered by many to be a loser, because Xbox actually has no full-fledged exclusives: all games that are released on Microsoft STBs, and go on the PC.
However, this is not a strategy imposed by anyone – Microsoft has decided to act in this way quite consciously, because for her Windows PC market is also her native market. In addition, Microsoft at one time began to actively buy various development studios, so that more and more games do not go on PlayStation.
And today, something has happened that probably few people would have guessed. Microsoft acquired the company ZeniMax Media. Maybe ZeniMax Media itself isn’t known to all gamers, but Bethesda is known to a lot of people. And Bethesda is just a part of ZeniMax Media. Of course, Microsoft bought all its internal studios and brands together with it. And this is a very impressive list of very famous projects.
Bethesda Game Studios are owned by The Elder Scrolls, Fallout and Starfield, id Software owns DOOM and Quake, Arkane is known for Dishonored, Prey (2017) and Deathloop games, MachineGames – the creators of Wolfenstein, Tango Gameworks you can know from The Evil Within and Ghostwire: Tokyo, and Microsoft now owns The Elder Scrolls Online.
The press release does not say that the games of ZeniMax Media studios will be exclusive for Xbox and PC, but it is worth waiting for. And if it is, it will be a very strong blow to Sony and PlayStation. But for now there’s no need to panic. In addition, now there is an interesting situation: Ghostwire: Tokyo and Deathloop games will be temporary exclusives PlayStation 5, but it’s only because the relevant agreements were reached long ago.
It should also be noted that all new Bethesda games will be immediately available in the Xbox Game Pass service, which will be another very serious advantage of Xbox over PlayStation, even if these new games are not exclusive to Microsoft consoles.
Microsoft itself did not name the amount of the deal, but a well-known journalist Jason Schreier claims that ZeniMax Media cost her 7.5 billion dollars. If that’s the case, it will be the biggest deal in the history of video game market.